Press kit
Everything you need to write about PDFWhirl — background facts, boilerplate copy, spokesperson quotes, story angles, brand guidelines, and the fastest way to reach us before your deadline. We read press enquiries quickly and aim to respond within one business day for pieces on deadline.
Boilerplate copy
Feel free to drop any of the following into your piece. Choose the length that suits the context. If you need something custom — a slightly different angle or a quote on a specific topic — email us and we will write one for you.
PDFWhirl is a free online PDF toolkit that lets anyone merge, compress, split, convert, and rotate PDFs directly in a browser — no account, no watermarks, no daily limits. Files are encrypted in transit and automatically deleted within two hours, making it practical for quick document work.
PDFWhirl is a free, browser-based PDF toolkit built by a small, distributed team. It lets anyone merge, compress, split, convert between PDF and Word or JPG, and rotate pages without signing up, installing software, or putting up with watermarks. Every upload travels over TLS and is automatically deleted within two hours. Alongside the tools, PDFWhirl publishes a practical help centre that explains when a given tool is the right choice and when a local application would serve better. The project launched publicly in 2025 and is used by students, freelancers, and office teams around the world.
PDFWhirl is a free online PDF toolkit for everyday document tasks. The product offers nine browser-based tools — merge, compress, split, PDF to Word, Word to PDF, PDF to JPG, JPG to PDF, rotate, and a detailed OCR guide — covering the workflows that most people run into most often. Every tool is free, works without an account, and never adds watermarks to the output.
The product is built on a commitment to short-lived file handling: uploads travel over TLS, are stored with AES-256 at rest, and are automatically deleted from the processing environment within two hours. Independent background checks and a daily sweep make sure the retention policy is enforced in practice rather than only on paper.
Alongside the tools, PDFWhirl publishes a practical help centre that explains when to use each tool, when a desktop application would be a better fit, and how to evaluate the safety of any online file service. The project is built by a small, distributed team and is used by students, freelancers, and office teams in more than 150 countries.
Key facts at a glance
- Product
- Free online PDF toolkit
- Website
- pdfwhirl.com
- Founded
- 2024 (public launch 2025)
- Team size
- Small, distributed
- Tools available
- 9 (merge, compress, split, PDF↔Word, PDF↔JPG, JPG to PDF, rotate, plus OCR guide)
- Pricing
- Free tier with no account; Pro tier on roadmap
- File retention
- Auto-deleted within 2 hours
- Maximum file size
- 100 MB per file on the free tier
- Encryption
- TLS in transit; AES-256 at rest
- Platforms
- Every modern browser — desktop and mobile
- Languages
- English interface; multilingual roadmap
- AdSense publisher ID
- ca-pub-1004794055866437
Quotes you can attribute
These are on-the-record quotes from the team. Use them verbatim or paraphrase; email us for custom quotes.
“We built PDFWhirl because we wanted a tool our families could use without flinching. That meant short retention, no login, no watermarks — and explaining the whole thing in plain language.”
— PDFWhirl product team
“The most interesting design constraint in an online document tool is not the UI. It is the question of how quickly a file can safely leave the building after you are done with it.”
— PDFWhirl engineering
“A tool that explains when it is the wrong tool is the one people end up trusting. We would rather publish a guide that saves a reader a download than ship another upsell.”
— PDFWhirl content team
Story angles we can talk about
How online PDF tools have changed since the browser grew up
The typical user now expects to merge a PDF from their phone during a commute. We can talk about the engineering trade-offs that make that practical and honest at the same time — and the patterns that characterise trustworthy browser tools in 2026.
Why "delete within 2 hours" beats "we take privacy seriously"
Concrete, verifiable commitments are more useful than marketing claims. We can walk through our retention schedule, the independent checks that back it up, and the design decisions that make it enforceable.
Document workflows that do not require a login
The default for SaaS is to require an account. We think the default should be the opposite when no persistent state is needed. Happy to discuss where that line sits, and which features genuinely require authentication.
OCR for the 80% case
Most scanned documents do not need the most advanced OCR on the market — they need something accurate enough to make the text selectable. We can talk about the spectrum of quality and cost.
What goes into a modern Google AdSense-funded free tier
What publishers actually get from AdSense, what users actually get, and how to design the layout so neither side feels short-changed.
Running a small team that ships reliable infrastructure
Infrastructure choices, operational cadence, and the principle of ephemerality — how a small team keeps uptime high without building a big on-call rotation.
Product screenshots
High-resolution screenshots of each tool and the homepage are available on request. Email us with your publication name and deadline and we will send a link to a zip of PNG and WebP files licensed for editorial use.
Brand guidelines
When you reproduce the PDFWhirl name or logo, please follow the basics below so the brand stays recognisable and legible. A full brand kit is available from the media mailbox.
- Use the wordmark "PDFWhirl" with uppercase P, D, F, and W; lowercase h, i, r, l. Never stylise as "PDF Whirl" or "pdfwhirl" in editorial prose.
- Maintain a minimum clear space equal to the cap-height of the wordmark around the logo.
- Minimum display size is 24 pixels tall for digital use and 12 millimetres tall for print.
- Do not recolour, skew, outline, add drop-shadows, or overlay effects that reduce legibility.
- Do not place the wordmark over a background that reduces its contrast below 4.5:1.
- When referring to the product in body copy, prefer plain text to an inline logo.
Timeline
- 2024Origin
- 2025 Q1Private beta
- 2025 Q2Public launch with the core nine tools
- 2025 Q3Help centre and long-form guides go live
- 2025 Q4Global edge expansion across Asia, LATAM, and Oceania
- 2026 Q1Security programme deepened — supply-chain scanning, stricter CSP, expanded disclosure
- 2026 Q2Expanded content library including privacy, security, features, and tools pages
Media contact
For press enquiries — interviews, quotes, factual corrections, product details — email support@pdfwhirl.com with "Press:" at the start of the subject line. Please include your publication name, your deadline, and the specific angle so we can route the message to the right person.